A$AP ROCKY

This one was wild. My mentor and hero, the legendary Rik Cordero (the same mind behind Jay-Z’s Blueprint promo), hit me up last minute. Same morning, we pulled it together. Idea was locked, all that was missing was someone to shoot and direct. For guerrilla shooters like us, that was nothing. We grabbed the gear, hit the ground, and out of that chaos a classic was born.